The travel and leisure industries move fast, driven by customer demand and the ability to provide products and services via the Web.

LB Icon is a strategic partner to a wide range of travel and leisure companies, enabling them to take the challenges of these fast-moving markets in their stride. Our in-depth experience enables us to help them master efficient processes, good service and flexible business models to outperform the competition.

We can help improve business processes by leveraging our expertise in strategic consulting, systems integration, market and business analysis. And we can plan, design, build and manage technology solutions that integrate applications and processes, increasing the ability to retain and win customers and manage business partnerships more efficiently.

We specialise in back-end fulfilment, booking and reservation processes, channel optimisation, merchandising, and revenue management. At the front end, we design, develop, implement, support and host Web sites and portals to enable clients to maximise the customer interface and interaction, generate revenue and ensure return on their investments in online initiatives.

First Choice Holidays
First Choice Holidays appointed us to advise on, build, integrate, manage and host its Web applications. We are still successfully working with the company today as Web-based activities play an increasingly important role in the organisation's business.

We have also worked with clients such as ifyouski.com and Unijet.

The solutions we have delivered to clients include:

• Complex booking / reservation systems – enabling efficient e-commerce
• Integration – including customer service and CRM systems along with third-party reservation systems
• Enterprise content management systems – to manage site content and other operational information
• Hosting and managed services – 24x7x365 support to ensure that the web application operates perfectly, even at peak times
• Security – ensuring secure transactions and data management
• Multi-channel delivery – iTV along with SMS and messaging systems to push promotions and last-minute deals
• Interaction design – user-centered design and navigation, including disability access.

Scaleable
Whatever the size and scope of the project, we can scale our services accordingly to meet organisational, operational, and budgetary demands. And because we believe in establishing partnerships with our clients, you will find us to be creative, proactive and easy to work with.

“The 'one-stop-shop' approach provides a single point of contact for all support issues, and makes it very easy for us to know who to talk to about anything to do with the running of the website. Using a managed service provider to support the technology enables us to focus on our core function of selling holidays.”

Graham Riddall
Distribution Systems Manager
First Choice Holidays plc